---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog"
description: "Ex Goldman Sachs and Ex Stanford Computer Science"
url: "https://groas.com/author/alexander-perelman"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A rebadged security camera with a red recording light watches a burst pipe flood the floor while a dusty wrench sits unused: monitoring sold instead of fixing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/79444626-4fa2-4b76-997d-85d8ce0353ec.png)](https://groas.com/post/7-things-agencies-believe-about-white-la)
  ## [7 White-Label AI SEO Myths That Eat Agency Margin](https://groas.com/post/7-things-agencies-believe-about-white-la)
  [October 17, 2026 • 9 min read](https://groas.com/post/7-things-agencies-believe-about-white-la)

  [Written by Alexander Perelman](https://groas.com/post/7-things-agencies-believe-about-white-la)
* [![Model village: a deep muddy path trampled to one house's red door, while a neat estate of identical 'FAQ' houses beside it has untouched lawns.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/619d4a34-4d1d-46b6-878c-33c8d25258a8.png)](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
  ## [ChatGPT Fetched Our Homepage 801 Times and Our Blog Index Four Times. Stop Buying FAQ Posts.](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
  [October 17, 2026 • 9 min read](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)

  [Written by Alexander Perelman](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c)
* [![Cartoon of a flooded office: one man reads a huge leak report, another watches a chart, while a plumber quietly shuts the valve.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/be64c861-9cbb-4899-9fb5-8c6963f17892.png)](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)
  ## [SEO Crawler vs AI Visibility Tracker vs Done-for-You Fixes: Who Actually Ships the Fix?](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)
  [October 17, 2026 • 10 min read](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)

  [Written by Alexander Perelman](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs)
* [![A vintage brass cash register whose drawer is jammed open by a fat red reference book: the machine meant to close a sale can't shut.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c485e4b6-537f-4928-8cbd-c5096105ca17.png)](https://groas.com/post/should-your-landing-pages-chase-ai-overv)
  ## [Should Landing Pages Chase AI Overviews? Two Cases, One Verdict](https://groas.com/post/should-your-landing-pages-chase-ai-overv)
  [October 17, 2026 • 10 min read](https://groas.com/post/should-your-landing-pages-chase-ai-overv)

  [Written by Alexander Perelman](https://groas.com/post/should-your-landing-pages-chase-ai-overv)
* [![A first-place medal whose gold disc is a die tumbling in mid-air above green felt, suggesting an AI visibility 'rank' is really a roll of chance.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/175ed4c1-e07d-41e9-9d21-981d9ddef5ae.png)](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)
  ## [Your AI Visibility Score Isn’t a Rank. It’s a Sample.](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)
  [October 17, 2026 • 10 min read](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)

  [Written by Alexander Perelman](https://groas.com/post/why-your-ai-visibility-score-swings-20-p)
* [![Pop-up book: tweezers lift a plain sentence from a paper signpost while a paper path leads a tiny figure to a glowing shop door on the facing page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c7ec7adb-c717-4fa6-ba24-ddd0e442acaf.png)](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)
  ## [How to Get AI Overview Citations Without Turning Your Landing Page Into a Blog Post](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)
  [October 17, 2026 • 10 min read](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)

  [Written by Alexander Perelman](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov)
* [![Cartoon concierge points a trucker with a long list of needs past a big shuttered store marked 'BOOK A DEMO' to a small shop that shows its prices.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/97ec1162-fb99-481f-81ac-737b5b3cb9da.png)](https://groas.com/post/what-business-owners-get-wrong-when-they-2)
  ## [Why AI Recommends Your Competitor: 6 Content-Gap Beliefs Beginners Get Wrong](https://groas.com/post/what-business-owners-get-wrong-when-they-2)
  [October 17, 2026 • 9 min read](https://groas.com/post/what-business-owners-get-wrong-when-they-2)

  [Written by Alexander Perelman](https://groas.com/post/what-business-owners-get-wrong-when-they-2)
* [![A seven-link steel chain with its third link snapped open while someone polishes the last link to a chrome shine, showing effort spent on the wrong end.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c6344a33-d158-472a-8c82-e9ecece9145d.png)](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)
  ## [From Buyer Question to AI Citation: Seven Steps, One Broken Link](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)
  [October 17, 2026 • 11 min read](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)

  [Written by Alexander Perelman](https://groas.com/post/how-an-ai-answer-reaches-your-page-step)
* [![An elegant restaurant menu with a gold-embossed cover whose inner pages are blank under a magnifying glass: the site looks fine but bots read nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1e8a2247-fbe3-41f3-93ab-3e61f8364d56.png)](https://groas.com/post/postmortem-how-a-routine-site-change-qui)
  ## [Postmortem: The Site Change That Took a Business Out of AI Answers](https://groas.com/post/postmortem-how-a-routine-site-change-qui)
  [October 17, 2026 • 9 min read](https://groas.com/post/postmortem-how-a-routine-site-change-qui)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-routine-site-change-qui)
* [![Clay shopkeeper paints a fancy sign above his bricked-up door while a messenger shrugs and heads to the open shop next door, showing access beats polish.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/38e0f488-2056-4e86-82cf-5e451174283d.png)](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)
  ## [How to Get Cited in ChatGPT and Perplexity: Fix Access Before Content](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)
  [October 17, 2026 • 11 min read](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)

  [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2)
* [![Model street where a shop glows under a huge spotlight yet stands empty, as a tiny tour guide leads every shopper to the shop next door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/02e88fa8-506f-4c84-9283-dd7d00fa7059.png)](https://groas.com/post/stop-measuring-your-ai-visibility-score)
  ## [Your AI Visibility Score Is Just Impressions in a New Dashboard](https://groas.com/post/stop-measuring-your-ai-visibility-score)
  [October 17, 2026 • 9 min read](https://groas.com/post/stop-measuring-your-ai-visibility-score)

  [Written by Alexander Perelman](https://groas.com/post/stop-measuring-your-ai-visibility-score)
* [![A lone sprint winner on the podium is ignored while reporters crowd the seventh-place runner, showing that ranking first isn't the same as being quoted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c8bde4da-a5cb-480b-a7a4-517c9f5ab588.png)](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)
  ## [SEO vs. AEO: What Actually Gets a Page Cited in AI Overviews?](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)
  [October 17, 2026 • 9 min read](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)

  [Written by Alexander Perelman](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j)
* [![A slot machine with a photo of three winning cherries taped over its reels, while the real reels spin mismatched behind it: a faked guaranteed win.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8088699e-634c-4155-9688-ea2e43b061c2.png)](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)
  ## [A Guaranteed ChatGPT Citation Is a Screenshot, Not a Result](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)
  [October 17, 2026 • 9 min read](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)

  [Written by Alexander Perelman](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati)
* [![A battered marketing playbook covered in crossed-out 'best before' stickers and growing mould, suggesting SEO citation advice that keeps expiring.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/139c1843-b038-4d1a-aa5c-6245a8d1c995.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)
  ## [From SGE to AI Mode: When AI Overview Citation Advice Expired](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)
  [October 17, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of)
* [![Cartoon of an owner admiring himself in a mirror, boasting his brand appears when he asks about it, while a colleague's long log of missed questions unrolls.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/66d07764-25cf-4114-acdd-1841dfee04a6.png)](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)
  ## [The Buyer-Prompt Swipe File: 60 AI Visibility Checks and a Gap Log](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)
  [October 17, 2026 • 10 min read](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)

  [Written by Alexander Perelman](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions)
* [![A tiny surveyor plants an orange flag in the one empty square of a spreadsheet-grid landscape built from stacked web pages owned by others.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/005f618e-ce12-419a-b161-bf037a878eee.png)](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)
  ## [Build an AI Citation Gap Map in Google Sheets](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)
  [October 17, 2026 • 10 min read](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)

  [Written by Alexander Perelman](https://groas.com/post/build-a-citation-gap-map-in-one-google-s)
* [![A glossy report sliced into eleven strips: eight flashy ones with gauges and arrows are discarded, three plain tables are pinned aside as the keepers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/dcde722c-dc30-4985-bd1d-a5c554d0fa95.png)](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil)
  ## [The AI Visibility Report Teardown: 11 Line Items, 3 Worth Keeping](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil)
  [October 17, 2026 • 11 min read](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil)

  [Written by Alexander Perelman](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil)
* [![A freshly repainted orange shopfront whose rain-puddle reflection shows its old faded navy version, as if the street still remembers the former shop.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7c752b38-44f4-42c3-8416-b99c9345ec4b.png)](https://groas.com/post/the-startup-that-changed-its-offer-every-2)
  ## [The Startup That Kept Changing Its Offer—and the Version AI Would Remember](https://groas.com/post/the-startup-that-changed-its-offer-every-2)
  [October 17, 2026 • 9 min read](https://groas.com/post/the-startup-that-changed-its-offer-every-2)

  [Written by Alexander Perelman](https://groas.com/post/the-startup-that-changed-its-offer-every-2)
* [![Tiny model foragers ignore flashy padlocked storefronts and gather paper paragraphs from a plain open shop, showing AI answers pick passages, not pitches.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2914f522-b695-4660-acc9-e6609b24154a.png)](https://groas.com/post/9-myths-about-getting-your-landing-pages)
  ## [8 Myths About Getting Landing Pages Cited in Google AI Overviews](https://groas.com/post/9-myths-about-getting-your-landing-pages)
  [October 17, 2026 • 10 min read](https://groas.com/post/9-myths-about-getting-your-landing-pages)

  [Written by Alexander Perelman](https://groas.com/post/9-myths-about-getting-your-landing-pages)
* [![Cartoon of an agency rep showing an owner a fancy telescope aimed at his shabby shop, joking he'll pay monthly to watch it rather than have it fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c631c8e7-c8f4-44e7-9671-72e6719f70ef.png)](https://groas.com/post/an-open-letter-to-the-owner-whose-google)
  ## [An Open Letter to the Owner Whose Ads Agency Just Added an AEO Retainer](https://groas.com/post/an-open-letter-to-the-owner-whose-google)
  [October 17, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-owner-whose-google)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-owner-whose-google)
* [![Miniature model: staff polish a perfect little shop while a bouncer at its padlocked gate turns away couriers who can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f905797b-dd41-4382-bce4-fd812e2c73b3.png)](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe)
  ## [Technical SEO for AI Visibility: Fix Access Before You Polish the Page](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe)
  [October 17, 2026 • 10 min read](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe)

  [Written by Alexander Perelman](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe)
* [![A tiny figure carries one giant worn pencil across a huge paper calendar, the first week filled with handwritten lists and the rest still blank.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b02b87f2-789c-430c-a98c-58cbac1ce432.png)](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)
  ## [One Person, 30 Days, Zero New Tools: A Playbook for Your First AI Citations](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)
  [October 17, 2026 • 10 min read](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)

  [Written by Alexander Perelman](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)
* [![Two identical books on a shelf: one bristles with hundreds of red sticky tabs from constant use, the other sits untouched with a cobweb.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/430830fd-b52e-41ee-b795-5a91a594f6f0.png)](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)
  ## [Postmortem: 402 Live-Answer Fetches for One Post, Zero for Its Neighbour](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)
  [October 17, 2026 • 9 min read](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)

  [Written by Alexander Perelman](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)
* [![An open teal front door over a WELCOME mat is sealed by a fresh brick wall, showing a site that invites bots in yet still blocks them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b9b6fcab-50f4-4c73-ab2c-7da62e5a55c7.png)](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)
  ## [The AI-Readability Swipe File: 7 Blocks for Bots, Schema and Citable Answers](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)
  [October 17, 2026 • 9 min read](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)

[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)…[71](https://groas.com/author/alexander-perelman/page/71)[Next](https://groas.com/author/alexander-perelman/page/2)

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