---
title: "groas Blog: Insights on AI & Google Ads (page 2)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 2 of 64."
url: "https://groas.com/blog/page/2"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* ## [Google Ads for Ecommerce: Campaign Structure and Shopping Feed Guide](https://groas.com/post/google-ads-for-ecommerce-guide)
  [October 16, 2026 • 6 min read](https://groas.com/post/google-ads-for-ecommerce-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-ecommerce-guide)
* [![Tiny model runners race toward an old faded finish line while a crew paints a new one further on beside a sponsor banner—the rules moved.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/856110e3-5371-40f6-a7f0-e814fdd8ea5a.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)
  ## [From SGE to AI Mode: How Google Changed Who Gets Cited](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)
  [October 16, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)
* [![Tiny forensic investigators examine an empty spot in a row of trophies, marking four numbered clues to find out why one winner went missing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e70ee63b-244e-4ddb-a761-5b2259c1388e.png)](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)
  ## [The AI Citation Gap Audit: 25 Checks to Diagnose Competitor Mentions](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)
  [October 16, 2026 • 9 min read](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)
* [![Cartoon of a man paying a coin-operated viewer to watch his own rowboat sink nearby, ignoring the bailing bucket at his feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9832df73-0329-4bb7-8227-c2d76fbaa0a5.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-3)
  ## [7 AI Visibility Myths That Keep Businesses Paying to Watch](https://groas.com/post/7-things-businesses-believe-about-gettin-3)
  [October 16, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-3)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-3)
* [![A jar relabelled 'AEO' over an old 'SEO' label, mostly the same lentils inside with only the top 30% a new teal layer: mostly the same, partly new.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/239dc2df-2937-4808-852a-9783ae57acf0.png)](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both)
  ## [Is AEO Just SEO With a New Acronym? My 70/30 Verdict](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both)
  [October 16, 2026 • 10 min read](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both)

  [Written by Alexander Perelman](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both)
* [![Cartoon shop owner on a ladder tallying raindrops leaking through his roof while a toolbox and new shingles sit unused at his feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/26c19d57-7c0e-4fc4-972f-6e445a2e5b86.png)](https://groas.com/post/stop-counting-prompts-why-tracking-your)
  ## [Stop Counting AI Brand Mentions. Fix the Pages That Never Get Cited.](https://groas.com/post/stop-counting-prompts-why-tracking-your)
  [October 16, 2026 • 10 min read](https://groas.com/post/stop-counting-prompts-why-tracking-your)

  [Written by Alexander Perelman](https://groas.com/post/stop-counting-prompts-why-tracking-your)
* [![Tabletop model office piles up stacks of pages while a tiny courier is turned away at its locked gate and walks to an open competitor shop next door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d773e603-2e35-4109-bf59-8eb3bd9fa4a5.png)](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q)
  ## [Postmortem: The Bot Block That Kept a Business Out of AI Answers](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q)
  [October 16, 2026 • 10 min read](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q)
* [![Tweezers lift one paper strip from a small index card while a huge overstuffed binder beside it is ignored: the short, exact answer gets cited.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8db78ee9-34c5-4fd2-9783-a7a2600f7612.png)](https://groas.com/post/what-a-content-gap-actually-is-when-chat)
  ## [Your AI Citation Gap Is a Missing Answer, Not a Missing Keyword](https://groas.com/post/what-a-content-gap-actually-is-when-chat)
  [October 16, 2026 • 11 min read](https://groas.com/post/what-a-content-gap-actually-is-when-chat)

  [Written by Alexander Perelman](https://groas.com/post/what-a-content-gap-actually-is-when-chat)
* [![Clay figures: a marketer trusts a fortune teller's crystal ball showing one chat bubble, ignoring an intern's huge scroll of hundreds of tally marks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1031a56b-0af9-48c5-942e-732a657a7a53.png)](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f)
  ## [Spreadsheet vs Monitoring Tool vs groas: How to Measure AI Search Visibility](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f)
  [October 16, 2026 • 10 min read](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f)

  [Written by Alexander Perelman](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f)
* [![A collage rocket on a pitch slide flies straight into an open cash box while red pen margin notes circle it and ask "which page?"](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7dbb8df2-d761-4008-8cf0-208ffc1b2417.png)](https://groas.com/post/welcome-to-your-ai-overview-domination-p)
  ## [The AI Overview Domination Package: A Vendor Deck With Margin Notes](https://groas.com/post/welcome-to-your-ai-overview-domination-p)
  [October 16, 2026 • 10 min read](https://groas.com/post/welcome-to-your-ai-overview-domination-p)

  [Written by Alexander Perelman](https://groas.com/post/welcome-to-your-ai-overview-domination-p)
* [![A hand slides a printed text block from the middle of a wooden tower while the red button on top stays perfectly level: answers added without moving the form.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d00a6f3d-bf19-4757-987e-8bbeb0a565ab.png)](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai)
  ## [How to Make a PPC Landing Page Citable in AI Overviews Without Moving the Form](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai)
  [October 16, 2026 • 9 min read](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai)

  [Written by Alexander Perelman](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai)
* [![Cartoon of an old computer monitor in a lab coat and stethoscope gravely presenting a line chart to an unimpressed shop owner while the broken site goes unfixed](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/03b810fc-d876-42ec-920e-116dfe9a69f6.png)](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t)
  ## [Your AI Visibility Dashboard Is a Rank Tracker in a Lab Coat](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t)
  [October 16, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t)
* [![A dented gold pan full of water and handwritten buyer-question slips, with one gold nugget among them: finding the prompts that surface your brand.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d8a3b565-47d5-4381-b4a5-ba400e377729.png)](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts)
  ## [The Prompt Mining Swipe File: 60 Buyer Questions and a Sheet to Track AI Mentions](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts)
  [October 16, 2026 • 11 min read](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts)

  [Written by Alexander Perelman](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts)
* [![Tiny inspectors with keys test doors on a model street—some bricked shut, some empty, one lit—while a giant gift-wrapped tool sits ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c2a8943d-44b8-46f0-b4ce-5df164013c42.png)](https://groas.com/post/can-ai-engines-even-read-your-site-a-one)
  ## [Can AI Engines Read Your Site? Run This Fetch Test Before Buying a Visibility Tool](https://groas.com/post/can-ai-engines-even-read-your-site-a-one)
  [October 16, 2026 • 10 min read](https://groas.com/post/can-ai-engines-even-read-your-site-a-one)

  [Written by Alexander Perelman](https://groas.com/post/can-ai-engines-even-read-your-site-a-one)
* [![A landing page on a launch plinth buried under sticky-note FAQs, certificates, an endless scroll, a velvet rope and a 98/100 prize ribbon](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/da0af74d-ad71-4494-8556-37d851bf6ea0.png)](https://groas.com/post/introducing-the-world-s-most-ai-optimize)
  ## [Introducing the World’s Most AI-Optimized Landing Page](https://groas.com/post/introducing-the-world-s-most-ai-optimize)
  [October 16, 2026 • 9 min read](https://groas.com/post/introducing-the-world-s-most-ai-optimize)

  [Written by Alexander Perelman](https://groas.com/post/introducing-the-world-s-most-ai-optimize)
* [![A chocolate bar snapped into five rationed pieces of 8, 8, 12, 9 and 3 squares, a 40-hour month budgeted with nothing wasted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c4ae3535-0cfa-4bba-9910-accd23c6d5b3.png)](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo)
  ## [One Marketer, 30 Days, 40 Hours: A Playbook for Getting Cited in ChatGPT and Perplexity](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo)
  [October 16, 2026 • 10 min read](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo)

  [Written by Alexander Perelman](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo)
* [![Cartoon of a town crier pointing crowds to a rival bakery while a paid sandwich-board ad stands beside him and the overlooked baker tallies it on a clipboard.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/457e167e-ed7c-4f2a-8cd9-99682e646872.png)](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r)
  ## [Are You Cited Beside the Ad? Test Your Own AI Overview Queries](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r)
  [October 16, 2026 • 10 min read](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r)

  [Written by Alexander Perelman](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r)
* [![A tiny $29 price tag sits atop an iceberg of timesheets, tickets and drafts, most of it underwater—the subscription is just the tip of the real cost.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9fb616da-1fae-4de7-ba06-79056fd9e6ce.png)](https://groas.com/post/what-doing-ai-visibility-in-house-actual)
  ## [The Real Cost of Doing AI Visibility In-House](https://groas.com/post/what-doing-ai-visibility-in-house-actual)
  [October 16, 2026 • 10 min read](https://groas.com/post/what-doing-ai-visibility-in-house-actual)

  [Written by Alexander Perelman](https://groas.com/post/what-doing-ai-visibility-in-house-actual)
* [![Tiny harbour model: a crew cheers in a freshly painted red boat, but the untouched boat beside it rose on the same tide, so the paint earned no credit.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/dddf07f5-f281-4bdd-b584-4b7df48c1cf3.png)](https://groas.com/post/did-that-page-change-get-you-cited-or-di)
  ## [Did Your Page Change Earn an AI Citation? Run a Control-Group Test](https://groas.com/post/did-that-page-change-get-you-cited-or-di)
  [October 16, 2026 • 11 min read](https://groas.com/post/did-that-page-change-get-you-cited-or-di)

  [Written by Alexander Perelman](https://groas.com/post/did-that-page-change-get-you-cited-or-di)
* [![A miniature unfinished building ringed by tiny crews with binoculars and clipboards just watching, while one orange-helmeted crew lays bricks on the scaffold.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c277b232-f526-4edc-ae00-a79d65332f3d.png)](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2)
  ## [AI Overview Tools Ranked by the Work They Actually Do](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2)
  [October 16, 2026 • 10 min read](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2)

  [Written by Alexander Perelman](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2)
* [![A tool roll with seven pockets: five hold shiny, unused measuring gauges, and only two hold a worn wrench and screwdriver that actually fix things.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/16c1ced0-3711-44f3-903c-fd0013c93de0.png)](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2)
  ## [AI Visibility Report Teardown: Seven Panels, Two That Lead to a Fix](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2)
  [October 16, 2026 • 10 min read](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2)
* [![Clay doorman at a door marked robots.txt eyes a queue of visitors all wearing GPTBot stickers, most in obvious disguises like fake moustaches.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e0a5992-6e0b-4dfb-8ed0-885758d24932.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3)
  ## [We Logged 30 Days of AI Bot Traffic. 71% of robots.txt Hits Couldn’t Be Verified](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3)
  [October 16, 2026 • 9 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3)
* [![A model town where crowds bypass three grand empty stores for one small kiosk, while a pollster with a clipboard interviews a mannequin, missing it all.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/84df38a0-ca14-44d1-9348-6dcab4e6a883.png)](https://groas.com/post/rank-tracking-for-ai-answers-is-already)
  ## [AI Mention Tracking Will Be Free by 2027: Five Predictions for What Replaces It](https://groas.com/post/rank-tracking-for-ai-answers-is-already)
  [October 16, 2026 • 10 min read](https://groas.com/post/rank-tracking-for-ai-answers-is-already)

  [Written by Alexander Perelman](https://groas.com/post/rank-tracking-for-ai-answers-is-already)
* [![Tweezers lift one cut-out sentence from a printed page while a first-place ribbon lies ignored: being quotable now matters more than ranking.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2860c1e8-f496-47f1-9840-0c2e48656786.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)
  ## [From SGE to AI Mode: How Google’s AI Answers Changed the Citation Game](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)
  [October 16, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2)
* [![A small-business owner kneels in a dark hallway at night, pressing a drinking glass to the wall to hear whether anyone is saying her name.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6efc3265-11d4-4b6e-a7a4-a0caa98f59d2.png)](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)
  ## [Build a Weekly AI Brand Monitor With a Google Sheet and Two APIs](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)
  [October 16, 2026 • 11 min read](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)

  [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a)
* [![Clay marketer frantically twists dials on an unplugged control console while a glowing AI answer bubble floats above, ignoring his settings.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ac4d8e81-1323-48a3-ab8a-670a30ecba66.png)](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)
  ## [Six PPC Habits That Fail in AI Overviews](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)
  [October 16, 2026 • 9 min read](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)

  [Written by Alexander Perelman](https://groas.com/post/what-ppc-people-get-wrong-when-they-star)
* [![Tiny courier stopped at a locked first gate on a model road, while far away workers gild a shop sign nobody can reach—polish is useless without access.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2f6bd5c0-8971-4b3e-b629-6b39020c2b09.png)](https://groas.com/post/the-ai-visibility-technical-checklist-21)
  ## [The AI Visibility Checklist: 21 Fixes in the Order Bots Fetch Your Site](https://groas.com/post/the-ai-visibility-technical-checklist-21)
  [October 16, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-technical-checklist-21)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-technical-checklist-21)
* [![A shiny brass gauge reads in the green on a copper pipe that is leaking into a bucket: the metric looks great while the real problem drips on.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ab6cb7f7-20f7-4a9d-8358-85c30f932096.png)](https://groas.com/post/teardown-the-typical-ai-visibility-repor)
  ## [The AI Visibility Report Teardown: Which Numbers Are Worth Keeping?](https://groas.com/post/teardown-the-typical-ai-visibility-repor)
  [October 16, 2026 • 10 min read](https://groas.com/post/teardown-the-typical-ai-visibility-repor)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-typical-ai-visibility-repor)
* [![Model town: crowds walk straight through three grand halls taking nothing, while couriers queue at a tiny stand marked 2026 to collect papers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/006df7d2-21a7-4048-82f5-4ed86a67457b.png)](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)
  ## [One Changelog Drew 377 Live AI Fetches. Three Busy Hubs Drew Zero.](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)
  [October 16, 2026 • 10 min read](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)

  [Written by Alexander Perelman](https://groas.com/post/30-days-of-ai-bot-logs-on-our-own-site-1)
* [![A tiny seedling under a towering, ornate brass measuring rig, beside a dry, dusty watering can: lots of measuring, no watering.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3e30bd34-33fd-4bf7-a79d-eceac9573952.png)](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)
  ## [The 30-Day Citation Test: Does Your AI Search Tool Change Answers or Just Track Them?](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)
  [October 16, 2026 • 10 min read](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-citation-test-how-to-tell-if)

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## Structured data

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